Knacktive students make their pitches to Maryville Tourism Committee
马克Hornickel
Team Exploreous believed there was something in the nature of their Knacktive campaign to hook their client, and they were right when the city of Maryville’s Tourism Committee on April 12 announced their pick to help the city advance its tourism initiatives.
Knacktive, the 和记棋牌娱乐 program that places advanced undergraduate students in an environment mimicking a digital media marketing agency, partnered with the city and its new Tourism Committee this spring to devise a comprehensive marketing campaign.
Four teams annually compete to develop and pitch their campaigns to a professional client. The Tourism Committee selected Team Exploreous – comprised of Madison Mead, 佩奇署, 凯西阮, 亚历克斯·加西亚, 泰勒•约翰逊, 乔Funkhouser, Jocelyn Contreras and Nathan Galbraith – for its concept, which City Manager Greg McDanel 说 included a clean website design, social media management tools and a tagline that made an impression on the committee members. 的标语, “It’s in our nature …” emphasized Maryville’s nature-friendly features with other characteristics of the community.
“We were looking for an edge to take our plan in the right direction,乔斯林·孔特雷拉斯说, a senior public relations major from Kansas City, 密苏里州, who was Team Exploreous’ public relations manager, 说. “We knew that Maryville was filled with nature so we really wanted to capitalize on that. While brainstorming all these nature types of slogans, that one just came to me and you could fit those personality traits that Maryville has. “美——这是和记棋牌娱乐的天性.“传统——这是和记棋牌娱乐国家的传统。.’ It just fit, and we really let that be the driver for the rest of our plan.”
Although the committee declared Team Exploreous as the winner, McDanel 说 elements from each team’s campaign will find their way into Maryville’s tourism campaign. Team TraVille provided ideas for a phased approach toward implementing a campaign. 沿着主街走 focused on ideas for a “staycation.” Decrypt da ’Ville offered a video and website that focused on personal testimonies of family vacations. 学生创建网站, 标志, advertising and other elements to establish a cohesive campaign for the Tourism Committee and help unify the city’s numerous tourism offerings and agencies.
“There was definitely strengths in every group,” McDanel 说. “We’ll find a way to blend everything and make it real because we literally are starting from a blank canvas. 这对和记棋牌娱乐很有帮助. We’ll sit down and take elements from all of these presentations and make something really great for the community.”
佩奇署, a senior interactive digital media major with new media emphasis, 从卡尼, 密苏里州, 探险团队的项目经理. She 说 the teams enjoyed gaining a different perspective of Maryville and discovering features of the city they didn’t know existed.
“We didn’t really know where to start, since it was a blank canvas,” Brotherton 说. “Honestly, it took us awhile to figure out the progression and where we wanted to go. 然后有一天, Jocelyn and Alex came in and told us about the ‘It’s in our nature’ slogan, 和记棋牌娱乐说, “就是这样.“就是这个.”
Dr. 黛比图, 营销学助理教授, 说, “It was really fun to watch them take something that they thought they knew in Maryville and discover more about it and learn more about the client as a whole before starting with the whole process. It was also very fun to see how different the projects ended up being, even though they all kind of started in the same place. 每年，这些学生都让我大吃一惊.”
Northwest students have teamed with the city of Maryville on a number of projects in recent years, most notably for a successful rebranding of Mozingo Lake Recreation Park in 2012. Northwest students also have developed social media plans for local businesses through an internship program with the Maryville Chamber of Commerce, and students in the School of Computer Science and Information Systems partnered with Mozingo to build online programs for managing inventory, work schedules and other organizational needs.
“I just want to say how proud I am of you guys,格雷格·汉森, who joined Northwest’s staff last fall as assistant vice president of student affairs for campus recreation and sits on the Tourism Committee, told Knacktive students at the conclusion of the presentations. “I’ve been out in the world for 20-25 years, 与市政当局合作, and I sat across the table from agencies in Kansas City, 你们要去哪里找工作, and to have you guys prepared and to have the faculty who have you ready to go, 这让我很自豪.”
